This paper analyzes the new trends in the dissemination of red culture based on big data technology,pointing out that big data brings unprecedented opportunities and challenges to the dissemination of red culture.By precisely analyzing the needs of the audience and optimizing dissemination strategies,red culture can reach the public more extensively and deeply,effectively promoting patriotism and national spirit,and driving the dissemination of positive social energy.
关键词
大数据/红色文化/传播趋势/传播策略
Key words
big data/red culture/dissemination trends/dissemination strategies
维普
万方数据