A Study of Narrative Strategies in News and Digital Content Innovation——A Case Study of Spanish News
This paper aims to study storytelling strategies in news and digital content innovation,taking Spanish news as an example.Storytelling strategy plays an important role in the innovation of news and digital content,which can attract readers'attention,improve content communication effect and shape brand image.The characteristics of the story narrative strategy in Spanish news include data-driven story narrative,visual story presentation,emotional story expression and multi-platform story transmission.The effectiveness of these narrative strategies is further verified through case studies,the data journalism of El Pais and the visual news stories of Le Monde.This study provides useful inspiration and reference for the innovation of news and digital content.
narrative strategynews and digital content innovationSpanish news
万方数据
