Research on Digital Marketing Channels for Small and Medium-sized Enterprises in the Era of Big Data
In the era of big data,effectively collecting,storing,and mining data information is crucial for small and medium-sized enterprises.To engage in digital marketing,these enterprises need to comprehensively grasp market information and enhance the precision of their products and services.This paper analyzes the key technical principles of big data marketing,expounds on the necessity of digital marketing for small and medium-sized enterprises,and proposes application strategies,aiming to provide ideas for their marketing channel construction.
era of big datasmall and medium-sized enterprisesdigitizationmarketing channels
万方数据
维普
