In the era of big data,effectively collecting,storing,and mining data information is crucial for small and medium-sized enterprises.To engage in digital marketing,these enterprises need to comprehensively grasp market information and enhance the precision of their products and services.This paper analyzes the key technical principles of big data marketing,expounds on the necessity of digital marketing for small and medium-sized enterprises,and proposes application strategies,aiming to provide ideas for their marketing channel construction.
关键词
大数据时代/中小企业/数字化/营销渠道
Key words
era of big data/small and medium-sized enterprises/digitization/marketing channels
维普
万方数据