Construction and Application of Retail Customer Value Classification Model Based on Multidimensional Data
This article uses massive business data,customer data,and tourism market environment data,based on the K-MEANS clustering algorithm model and RFM customer value analysis model,to identify the value types of retail customers in the Changsha tourism market,and then formulate precise marketing strategies for different types of customers according to the 4P marketing theory.
tobaccoK-MEANSRFM modelcustomer value classification4P marketing theory
万方数据
维普
