数字通信世界2024,Issue(12) :55-57.DOI:10.3969/J.ISSN.1672-7274.2024.12.019

基于AHP模糊数学综合评价法的烟草商业企业数字化转型评价体系研究

Research on the Evaluation System of Digital Transformation of Tobacco Commercial Enterprises Based on AHP Fuzzy Mathematics Comprehensive Evaluation Method

王茂贤 董建军 陈赞 吴波 邱妤
数字通信世界2024,Issue(12) :55-57.DOI:10.3969/J.ISSN.1672-7274.2024.12.019

基于AHP模糊数学综合评价法的烟草商业企业数字化转型评价体系研究

Research on the Evaluation System of Digital Transformation of Tobacco Commercial Enterprises Based on AHP Fuzzy Mathematics Comprehensive Evaluation Method

王茂贤 1董建军 2陈赞 1吴波 1邱妤1
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作者信息

  • 1. 贵州省烟草公司毕节市公司,贵州 毕节 551799
  • 2. 中国信息通信研究院,北京 100037
  • 折叠

摘要

随着数字经济与实体经济融合不断加深,有关企业数字化转型的研究成为焦点议题,对企业数字化转型评估体系进行研究具有重要的理论意义和实践意义.针对烟草商业企业数字化转型的评价采用基于AHP模糊数学综合评价法可以合理确定评价指标权重,使定性分析与定量分析得到较好的融合,从而提高了模糊综合评判的可靠性、准确性和客观公正性.

Abstract

With the continuous deepening of the integration of data and reality,research on enterprise digital transformation has become a focal point,and studying the evaluation system of enterprise digital transformation has important theoretical and practical significance.The evaluation of digital transformation in tobacco commercial enterprises adopts the AHP fuzzy mathematical comprehensive evaluation method,which can reasonably determine the weight of evaluation indicators,and achieve a good integration of qualitative and quantitative analysis,thereby improving the reliability,accuracy,and objective fairness of fuzzy comprehensive evaluation.

关键词

AHP/模糊数学综合评价/数字化转型/烟草商业企业

Key words

AHP/fuzzy mathematics comprehensive evaluation/digital transformation/tobacco commercial enterprises

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出版年

2024
数字通信世界
电子工业出版社

数字通信世界

影响因子:0.162
ISSN:1672-7274
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