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网络文学平台在市场竞争中的盈利优化策略分析

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随着我国网络文学由早期的在线付费阅读模式向跨领域的IP综合娱乐产业扩展转型,盈利模式在此发展过程中具有重要作用.通过优化盈利模式合理调配网络文学平台的物质及非物质资源,实现了资本价值的最大化,网络文学平台依托盈利优化方式,能够完善资源配置,优化资本结构,挖掘更多盈利渠道,规避商业风险,并加快资本增值进程,提升网络文学平台在市场竞争力.
Analysis of Profit Optimization Strategies for Network Literature Platforms in Market Competition
As China's network literature has expanded and transformed from the early online paid reading model to a comprehensive IP entertainment industry across fields,the profit model plays an important role in the development process.Profit model optimization rationally allocates the material and non-material resources of the network literature platform,achieving the maximum capital value.The network literature platform relies on profit optimization methods to improve resource allocation,optimize capital structure,uncover more profit channels,avoid commercial risks,accelerate capital appreciation,and enhance its market competitiveness.

network literature platformmarket competitionprofit model optimization

苏鑫

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青榕科技有限公司,中国香港 999077

网络文学平台 市场竞争 盈利模式优化

2024

数字通信世界
电子工业出版社

数字通信世界

影响因子:0.162
ISSN:1672-7274
年,卷(期):2024.(12)