首页|国资持有型商业载体布局特色及提升策略探析——以苏州环金鸡湖商业区为例

国资持有型商业载体布局特色及提升策略探析——以苏州环金鸡湖商业区为例

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金鸡湖是苏州新城市中心整体商业规划的核心,伴随着金鸡湖"国家商务旅游示范区"和国家5A级旅游景区的建设,"政府引领、国资先行"的商业发展模式和功能布局在国内城市中已具备较强的示范作用.以位于苏州环金鸡湖商圈在营的国资持有型商业载体为研究对象,通过实地商业调研、企业政府访谈、案例对比借鉴等方式,对其现有发展情况进行归纳、分析和科学评估,并从业态策划、运营管理、特色场景等方面提出了转型升级的优化建议.
Analysis on the Layout Characteristics and Improvement Strategies of State-owned Commercial Carriers:A Case Study of the Business District around Jinji Lake in Suzhou
Jinji Lake is the core of the overall commercial planning of Suzhou's new urban center.With the construction of Jinji Lake as the"National Business Tourism Demonstration Zone"and a national 5A level tourist attraction,the commercial development model and functional layout of"government guiding and state-owned assets leading"have played a demonstration role in domestic cities.Taking the state-owned commercial carrier in the business circle around Jinji Lake as the research object,this paper summarizes,analyzes and scientifically evaluates its current development through on-site business research,interviews with enterprises and government,and case comparison.Optimization suggestions for transformation and upgrading are proposed from the aspects of business form planning,operation management,and characteristic scenes.

Suzhou Industrial Parkaround Jinji Lakestate-owned commercial carriersbusiness planningimprovement strategy

马俊

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苏州工业园区国有资本投资运营控股有限公司,江苏 苏州 215028

苏州工业园区国有企业董监事办公室,江苏 苏州 215028

苏州工业园区 环金鸡湖 国资持有型商业载体 商业规划 提升策略

2024

苏州市职业大学学报
苏州市职业大学

苏州市职业大学学报

影响因子:0.416
ISSN:1008-5475
年,卷(期):2024.35(1)
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