苏州市职业大学学报2024,Vol.35Issue(1) :71-75.DOI:10.16219/j.cnki.szxbzk.2024.01.012

国资持有型商业载体布局特色及提升策略探析——以苏州环金鸡湖商业区为例

Analysis on the Layout Characteristics and Improvement Strategies of State-owned Commercial Carriers:A Case Study of the Business District around Jinji Lake in Suzhou

马俊
苏州市职业大学学报2024,Vol.35Issue(1) :71-75.DOI:10.16219/j.cnki.szxbzk.2024.01.012

国资持有型商业载体布局特色及提升策略探析——以苏州环金鸡湖商业区为例

Analysis on the Layout Characteristics and Improvement Strategies of State-owned Commercial Carriers:A Case Study of the Business District around Jinji Lake in Suzhou

马俊1
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作者信息

  • 1. 苏州工业园区国有资本投资运营控股有限公司,江苏 苏州 215028;苏州工业园区国有企业董监事办公室,江苏 苏州 215028
  • 折叠

摘要

金鸡湖是苏州新城市中心整体商业规划的核心,伴随着金鸡湖"国家商务旅游示范区"和国家5A级旅游景区的建设,"政府引领、国资先行"的商业发展模式和功能布局在国内城市中已具备较强的示范作用.以位于苏州环金鸡湖商圈在营的国资持有型商业载体为研究对象,通过实地商业调研、企业政府访谈、案例对比借鉴等方式,对其现有发展情况进行归纳、分析和科学评估,并从业态策划、运营管理、特色场景等方面提出了转型升级的优化建议.

Abstract

Jinji Lake is the core of the overall commercial planning of Suzhou's new urban center.With the construction of Jinji Lake as the"National Business Tourism Demonstration Zone"and a national 5A level tourist attraction,the commercial development model and functional layout of"government guiding and state-owned assets leading"have played a demonstration role in domestic cities.Taking the state-owned commercial carrier in the business circle around Jinji Lake as the research object,this paper summarizes,analyzes and scientifically evaluates its current development through on-site business research,interviews with enterprises and government,and case comparison.Optimization suggestions for transformation and upgrading are proposed from the aspects of business form planning,operation management,and characteristic scenes.

关键词

苏州工业园区/环金鸡湖/国资持有型商业载体/商业规划/提升策略

Key words

Suzhou Industrial Park/around Jinji Lake/state-owned commercial carriers/business planning/improvement strategy

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出版年

2024
苏州市职业大学学报
苏州市职业大学

苏州市职业大学学报

影响因子:0.416
ISSN:1008-5475
参考文献量7
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