Chinese traditional New Year paintings have a wide range of cultural themes and rich cultur-al connotations,and are a source of inspiration in the field of art and design.Motion graphics is a popular way of information dissemination on the internet in recent years.On the one hand,integrating New Year painting culture with motion graphics can achieve the digital permanent preservation of New Year painting culture and promote its dissemination;On the other hand,it can bring static New Year paintings to life and return to people's vision.At the same time,the integration of New Year painting culture,the extrac-tion of New Year painting elements and symbols,and the fusion of colors also make motion graphics more diverse in theme and content with Chinese characteristics.
New Year picture cultureintegrating innovationmotion graphics