Andre Gorz offers a profound critique of the phenomenon of alienated consumption in capi-talist society.In Gorz's view,the dominance of economic rationality,the suffering caused by alienated la-bor and the false propaganda of commercial advertising lead to alienated consumption.Alienated consump-tion not only causes the natural ecological crisis,but also exacerbates the degree of human alienation and conflicts between people.He advocates replacing economic rationality with ecological rationality and re-building the connection between"less"and"better";Reduce working hours and limit excessive consump-tion;Eliminate alienated labor and thus break free from alienated consumption.
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