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后冬奥背景下河北省冬季户外拓展项目开发及推广研究

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对后冬奥背景下河北省冬季户外冰雪拓展项目的开发及发展前景进行了分析.结果 表明:目前项目设计、推广和运营方面缺乏经验,与文化、民俗契合度不高,专业人才培养和引进方面无法满足行业发展需求.对此,应以历史文化、冬奥文化为本源设计户外冰雪拓展项目,加大宣传及招商引资力度,充分利用政策优势和互联网优势,对内强化师资培养力度、对外加大专业人才引进力度,推动区域联动发展机制,促进冬季户外拓展项目与文旅产业全面融合.
Study on the Development and Promotion of Winter Outward Bound Project in Hebei Province Under the Background of Post-winter Olympic Period
The development and prospects of winter outdoor ice and snow expansion projects in Hebei Province in the post-Winter Olympics context were analyzed.The results show that there is currently a lack of experience in project design,promotion and operation,a low degree of compatibility with culture and folk customs,and the training and introduction of professional talents cannot meet the needs of indus-try development.In this regard,we should design outdoor ice and snow expansion projects based on histo-ry,culture and Winter Olympics culture,increase publicity and investment attraction,make full use of policy advantages and Internet advantages,strengthen teacher training internally,increase the introduction of professional talents externally,promote the regional linkage development mechanism and promote the comprehensive integration of winter outdoor expansion projects and the cultural tourism industry.

post-winter Olympic periodHebei Provincewinter outward bound projectproject de-velopmentpromotion strategy

闫闯、蔡建丰、迟桂军、张帅

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唐山师范学院 体育系,河北 唐山 063000

后东奥时期 河北省 冬季户外拓展项目 项目开发 推广策略

河北省体育局体育科技研究项目

2024CY38

2024

唐山师范学院学报
唐山师范学院

唐山师范学院学报

影响因子:0.204
ISSN:1009-9115
年,卷(期):2024.46(3)
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