A Study on the Impact of Community Group Purchasing Leader's Service Quality on Consumers'Repurchase Behavior:A Moderated Mediation Model
By conducting a 303 questionnaire survey on consumers,SPSS 24.0 and AMOS 24.0 were used to explore the impact of community group purchasing leaders'service quality on consumers'repur-chase behavior and the mediating role of customer perceived value.The study found that community group purchasing leaders'service quality has a positive impact on consumers'repurchase behavior.The partial mediating role of the leaders'service quality and consumer repurchase behavior can be transmitted through customer perceived value;platform quality moderates the direct impact of community purchasing leaders'service quality on consumer repurchase behavior,and has a positive moderating effect in the first half of the"community purchasing leaders'service quality-customer perceived value-repurchase behavior"impact path.
community group buyingcommunity purchasing leaders'service qualitycustomer per-ceived valueplatform qualityrepurchase behavior
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