At present,the cultural brand design of the Great Wall from Qinhuangdao to Tangshan lacks uniqueness,the creative ideas of cultural and creative products are insufficient,and the communica-tion channels and models are single.We should follow the principles of coexistence of materiality and spir-ituality,coexistence of uniqueness and heterogeneity,and deep connection between Great Wall culture and cultural and creative products.Starting from the design of Great Wall cultural brand media communication and brand cultural and creative products,we should create a distinctive Great Wall cultural brand from Qin-huangdao to Tangshan,and enhance the brand influence of Great Wall National Cultural Park(Hebei section).
关键词
长城文化/品牌设计/秦皇岛至唐山段
Key words
Great Wall culture/brand design/the Great Wall from Qinhuangdao to Tangshan
万方数据