摘要
在叙事场域、叙事传播和叙事主体转向显现新特点的背景下,我国电竞产业激发经济动能、赋能体育产业、带动文旅产业和衍生媒介设备等重要作用得以施展.运用SWOT-PEST矩阵分析法解构我国电竞产业发展前景,直观呈现我国发展电竞产业的优势、劣势、机会和威胁,从政策领航、产业布局、传播生态、人才供给和风险约束五个方面,探析实现我国电竞产业高质量发展的新路径.
Abstract
Against the background of the new characteristics of narrative field,narrative communica-tion and narrative subject,China's e-sports industry has been able to stimulate economic momentum,em-power the sports industry,drive the cultural tourism industry and derive media equipment.Using SWOT-PEST matrix analysis to deconstruct the development prospect of China's e-sports industry,the advanta-ges,disadvantages,opportunities and threats of China's development of e-sports industry are visually presented.The new path achieving the high-quality development of China's e-sports industry is analysed from five aspects,namely,policy navigation,industrial layout,communication ecology,talent supply and risk constraints.
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