Network Culture Production and Popularization of Socialist Core Values
Xi Jinping cultural thought contains the important proposition of promoting the prosperity and development of cultural production and cultural dissemination.In the network space,the reality,im-portance and urgency of this proposition continue to highlight.Cyberspace is essentially a new space of cul-tural production,in which cultural production and cultural communication have great coupling,or even the same process.Cultural production is cultural communication,and cultural communication is cultural pro-duction,and the core task of cultural communication is to spread values.It is an important way to promote and expand the Chinese-style modernization,build the modern civilization of the Chinese nation,and cre-ate a new form of human civilization to disseminate and carry forward the socialist core values and promote the popularization of socialist core values through network cultural production.Because the Internet is be-yond time and space,the production of network culture can only be carried out in the economic globaliza-tion or market economy,and the capital logic of culture and the cultural logic of capital are inevitably ex-tended in it.Therefore,the production and dissemination of network culture and the promotion of socialist core values are bound to be blocked by capital and its logic and challenged by western"universal values".The enormity of its tasks and the complexity of the situation are unprecedented.Therefore,to promote the high-quality development of network cultural production,we must not only solve the problems of who to produce for,by and how to produce,but also exceed the logic of capital with people-oriented logic,but al-so adhere to the basic principles of popularization of socialist core values as the axis,supply-side structural reform as the main,and help consumers to selectively accept the basic principles,and return to daily life.Create the"vision integration"of producers and consumers,gather value consensus,and provide a strong spiritual force for promoting Chinese-style modernization and building the modern civilization of the Chi-nese nation.
network culturesocialist core valuesnew cultural missionChinese-style moderniza-tionmodern civilization of the Chinese nation
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