Ideological Governance of Generative Artificial Intelligence:Opportunities,Risks and Responses——From ChatGPT to Sora
The rapid development of technology is driving continuous advancements in artificial intelli-gence,with the evolution of representative generative artificial intelligence models such as ChatGPT and Sora sparking a new revolution.This emerging technology is gradually demonstrating significant potential and value in the realm of ideological governance.The application of generative artificial intelligence pres-ents a fresh opportunity for ideological governance,as its content generation facilitates the dismantling of in-formation monopolies and enhancing the depth and intensity of ideological governance,its dissemination methods aid in breaking information cocoons to augment the effectiveness and warmth of ideological govern-ance,its acquisition pathways contribute to bridging information divides to elevate the breadth and precision of ideological governance.However,the characteristics of generative artificial intelligence technology and its practical applications also pose various potential risks.Algorithmic biases may intensify the challenges of ideological regulation,privacy breaches may pose threats to ideological security,media manipulation may diminish the influence of mainstream ideologies,digital divides may reduce the ideological discourse ex-pression of the general public,and profit motivations may induce imbalances in ideological governance.To effectively address these risk challenges,it is crucial to optimize algorithm designs to guide intelligent tech-nologies towards positive and benign development,to strengthen data protection efforts,coordinate technolo-gy and legal measures to ensure ideological security,to enhance media guidance to maintain the authority of mainstream ideologies,to unleash the digital dividend to elevate the public's ability to express ideological discourse,and to regulate capital logic to advance human-centric intelligent technologies for ideological governance.Only through these efforts can we better lead the healthy development of new intelligent tech-nologies,thereby contributing to the establishment of a technologically and network-strong nation.
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