Due to the development of the economic level and the Internet,the rise of the Internet red economy and online e-commerce platform,the change and upgrade of people's consumption habits and consumer psychology,there is a higher de-mand for handicrafts.The creative market in Jingdezhen has gradually changed the single sales model in the past,and has developed to a more diversified direction focusing on consumer experience.This paper starts from the current situation of Jingdezhen art market,compares and experiences the changes before the economy,and combines field investigation to ana-lyze and study Jingdezhen ceramic handicraft.Promote the inheritance and development of Jingdezhen ceramic handicraft to provide reference for Jingdezhen craftsmen,conform to the development of The Times,and create art works with the spirit of The Times and national characteristics.