With the progress of socialization,each city in its development will form a unique urban cultural content,urban culture is the city's cumulative development of the formation.The city image poster is a business card of the city,which is extracted from the visual elements and redesigned to promote the city culture.This paper takes Jingdezhen as an example to study the city culture factors,to explore the embodiment and expression of urban culture in modern design,so as to pro-mote Jingdezhen city,and provide design ideas and reference for other city image poster design.