Sports ceramics refers to the ceramic vessels or ceramic articles made with sports elements and sports culture as materials in order to meet the specific needs of sports and sports culture.The development of sports ceramics is of great significance to both the development of industry and the improvement of people's quality of life.Therefore,this paper sorts out the concept,classification and characteristics of sports ceramics,analyzes the current situation and consumption poten-tial of sports consumption,and puts forward several suggestions for market development.