In recent years,the cultural and creative product industry has developed rapidly and plays an increasingly impor-tant role in today's society.Design aesthetics plays a crucial role in the design of cultural and creative products.It not only improves the quality and attractiveness of the designed product,but also integrates more elements into the product design,which is related to the overall experience of the product,user emotions,and cultural resonance.Design aesthetics has be-come an effective means of innovative cultural and creative product design.This article introduces the theoretical basis of design aesthetics and cultural and creative product design,analyzes and elaborates on the concepts,principles,and charac-teristics of cultural and creative product design from the perspective of design aesthetics.
Design aestheticsCultural and creative productsDesign conceptsDesign principlesDesign features
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