Evaluation of the Competitiveness of Jingdezhen Ceramic Cultural and Creative Industry from the Perspective of Diamond Mod-el and its Promotion Strategy
Evaluation of the Competitiveness of Jingdezhen Ceramic Cultural and Creative Industry from the Perspective of Diamond Mod-el and its Promotion Strategy
Absrtact:Based on the perspective of Porter's"diamond model",this paper evaluates the competitiveness of Jingdezhen's ce-ramic cultural and creative industry,and proposes corresponding improvement strategies.Through the analysis of the four core elements of cultural resources,industrial clusters,cultural creativity and scientific and technological competitiveness,targeted promotion strategies are proposed,aiming to provide theoretical support and practical guidance for the develop-ment of Jingdezhen ceramic cultural and creative industry.
关键词
钻石模型/陶瓷文化创意产业/竞争力分析
Key words
Diamond model/Ceramic cultural and creative industries/Competitive analysis
维普
万方数据