Evaluation of the Competitiveness of Jingdezhen Ceramic Cultural and Creative Industry from the Perspective of Diamond Mod-el and its Promotion Strategy
Absrtact:Based on the perspective of Porter's"diamond model",this paper evaluates the competitiveness of Jingdezhen's ce-ramic cultural and creative industry,and proposes corresponding improvement strategies.Through the analysis of the four core elements of cultural resources,industrial clusters,cultural creativity and scientific and technological competitiveness,targeted promotion strategies are proposed,aiming to provide theoretical support and practical guidance for the develop-ment of Jingdezhen ceramic cultural and creative industry.
Diamond modelCeramic cultural and creative industriesCompetitive analysis
维普
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