Innovation in the Combination of Intangible Cultural Heritage and E-commerce under the Rural Revitalization Strategydevel-opment Path——Taking Qinzhou Nixing Pottery as An Example
In recent years,the vigorous development of China's e-commerce industry and the construction of Digital China have led to the emergence of new business formats,but some intangible cultural heritage is in danger of being lost.This study takes Qinzhou's intangible cultural heritage,Nixing pottery,as an example.It conducts a questionnaire survey on people of all incomes,ages,and social fields in many places across the country,analyzing the current understanding and ac-ceptance of Nixing pottery by the public.The aim is to analyze the dilemma faced by Nixing pottery in the context of the e-commerce era and to discuss how to make full use of the e-commerce platform to help the inheritance of Nixing pottery,enhance its popularity,increase its industrial vitality,and seek a breakthrough in protecting the intangible cultural heritage of Nixing pottery.
Nixing potteryE-commerceIntangible cultural heritageRuralrevitalizationIntegration of culture and tourism
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