摘要
烟台市是我国樱桃的重要产区,樱桃产业是烟台市的农业优势产业之一.目前,烟台樱桃产业因自然条件优越、种植历史悠久、各级政策利好等优势而具有广阔的产业前景;但也面临着种植结构不合理、产业组织程度低、产业链条短、品牌营销有限等问题.基于此,提出了优化种植结构、扶持龙头企业、延长产业链、加大宣传推广力度等提高当地樱桃市场竞争力的对策建议,为促进烟台市樱桃产业的持续健康发展提供理论支撑.
Abstract
Yantai is an important cherry producing area in our country and the cherry industry is one of the superior industries in agriculture.At present,Yantai cherry industry has a broad industrial prospect because of superior natural conditions,long planting history and favorable policies at all levels.However,it also faces problems such as unreasonable planting structure,low degree of industrial organization,short industrial chain and limited brand marketing.Based on this,the countermeasures and suggestions were put forward to improve the competi-tiveness of the local cherry market,such as optimizing the planting structure,supporting leading enterprises,extending the industrial chain,increasing the publicity and promotion,so as to provide theoretical support for promoting the sustainable and healthy development of the cherry industry in Yantai city.
基金项目
中央高校基本科研业务费专项(B210207116)
国家科技期刊平台
NSTL
万方数据