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威海无花果产业数字化转型发展的策略选择

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数字经济发展对于乡村产业振兴具有积极促进作用.本研究以威海无花果为例,对无花果产业数字化转型发展进行了 PEST和SWOT分析,并以此构建了 PEST-SWOT矩阵模型,提出威海无花果数字化转型的策略选择:在政治方面,完善市场监管,推进产业联动;在经济方面,引导资金投入,发展普惠金融;在社会方面,提升数字素养,培育专业人才;在技术方面,探索精深加工,强化技术研发.本文既对威海无花果所面临的外部环境进行了分析,又对其内部资源和情况进行了深入探究,有助于推进乡村产业与数字经济的全面融合,从而推动乡村产业的持续良性发展,助力乡村振兴伟大目标的实现.
The Strategic Choice of Digital Transformation Development of Weihai FIG Industry
Digital economic development plays a positive role in promoting rural industrial revitalization.Taking the FIG industry in Weihai as an example,PEST and SWOT analysis were carried out on the digital transformation of FIG industry,and constructs a PEST-SWOT ma-trix model based on this.This paper proposes optimized strategies for the digital transformation of the Weihai FIG industry:In terms of poli-tics,improve market supervision and promote industrial linkage;on the economic front,guide capital investment and develop inclusive fi-nance;in the social aspect,enhance digital literacy and cultivate professional talents;in terms of technology,explore deep processing and strengthen technology research.This study not only analyzes the external environment faced by the Weihai FIG industry,but also explores its internal resources and situation,which is conducive to promoting the comprehensive integration of rural industries and the digital econ-omy,thereby promoting the sustained and sound development of rural industries and contributing to the realization of the great goal of rural revitalization.

digitizationPEST-SWOT analysisrural industrial development

王程琳

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河海大学公共管理学院,江苏 南京 211100

数字化 PEST-SWOT分析 乡村产业发展

2024

特产研究
中国农业科学院特产研究所,中国农学会特产学会

特产研究

CSTPCD
影响因子:0.331
ISSN:1001-4721
年,卷(期):2024.46(4)
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