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基于SWOT分析广州南沙番石榴产业发展研究

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为促进广州市南沙区番石榴产业高质量发展,实现农户增收致富,本研究基于当地产业的发展现状,利用SWOT分析法对南沙番石榴产业进行分析.结果表明,南沙番石榴产业具备自然、区位、技术三大发展优势,但也存在产品品质参差不齐、深加工水平不足、知名品牌缺乏劣势,政策助力、技术转型、市场扩展形成其产业可利用的主要机遇,同时也需应对抗风险能力差、外部竞争激烈带来的威胁与挑战.为实现南沙番石榴产业高质量发展,应立足于SO战略,克服内在劣势,依靠推进土地规模化经营、强化科技支撑水平、健全完善产业链、调整品牌宣传策略,逐步解决产品质量、产业链及品牌问题.
Study on the Development of Guava Industry in Nansha District of Guangzhou Province Based on SWOT Analysis
In order to promote the high-quality development of guava industry in Nansha District,Guangzhou and realize the increase of far-mers'income and prosperity,this study analyzed the guava industry in Nansha District by SWOT mathod based on the development situation of local industry.The analysis results showed that Nansha guava industry has three major development advantages of nature,location and technology,but there are also disadvantages of uneven product quality,insufficient deep processing level and lack of well-known brands,and policy assistance,technological transformation and market expansion form the main opportunities that can be used by its industry,and it is also necessary to cope with the threats and challenges brought by poor risk ability and fierce external competition.To achieve the high-quality development of Nansha guava industry,we should base ourselves on the SO strategic,overcome the inherent disadvantages,rely on promoting large-scale land management,strengthen the level of scientific and technological support,improv the industrial chain,adjust the brand publicity strategy,and gradually solve the problems of product quality,industrial chain and brand.

guavaindustrial strategySWOT analysisdevelopment advice

孙诗琳

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河海大学公共管理学院,江苏 南京 211100

番石榴 产业战略 SWOT分析 发展建议

2024

特产研究
中国农业科学院特产研究所,中国农学会特产学会

特产研究

CSTPCD
影响因子:0.331
ISSN:1001-4721
年,卷(期):2024.46(5)
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