With the increasingly fierce competition in the freight market,the railway sector is placing a rising emphasis on customer relationship management.As an important development area of railway freight,container transportation calls for urgent optimization of its customer management measures.By analyzing the status quo of customer relationship management in container transportation,this paper summarized the existing problems such as less systematic customer relationship management,insufficient refinement of product services,and the need to improve information technology.Drawing on the experience of customer relationship management and services in relevant logistics enterprises,this study aimed to establish a container customer management evaluation system,provide targeted diversified product and service systems,build a customer relationship management model based on a customer management information platform,and propose to strengthen the arrangement of customer relationship management institutions,achieve closer information integration with the 95306 platform,and improve the customer relationship management system,thus underpinning high-quality development of railway-based container transportation.
维普
万方数据