Application and Optimization of WeChat Public Account in Railway Health Education
Wechat public account is one of the platforms for CDC work publicity and health education,as well as a channel for disease control and health knowledge publicity.Taking the Wechat public account of"Beijing Railway Center for Disease Control and Prevention"as an example,based on the analysis of user attributes and growth,user sources,article publication and reading volume,the preliminary operation experience was summarized,the optimization strategy of the Wechat public account of railway disease control institutions was proposed,high-quality science popularization articles were written,content expression forms were enriched,health thematic publicity was carried out,health knowledge was accurately pushed,and interaction frequency with employees was increased.In order to effectively integrate new media communication means such as Wechat public accounts with health education,improve the communication power of Wechat public accounts and improve the health literacy effect of railway workers.
WeChat public accountHealth educationOptimization strategy
NETL
NSTL
万方数据
