The Influence of Interest Degree on the Consumer Satisfaction of Intangible Cultural Heritage Products—Empirical Research on the Mediation Effect of Perceived Value
This study explores the influence of interest in intangible cultural heritage on satisfaction of in-tangible cultural heritage products,hoping to optimize the development model of intangible cultural heri-tage products.The results show that the degree of consumer interest in intangible cultural heritage can di-rectly affect the perceived value and satisfaction of intangible cultural heritage products;the degree of in-terest in intangible cultural heritage not only directly affects the satisfaction of intangible cultural heritage products,but also enhances satisfaction by increasing perceived value.
intangible cultural heritage productsinterest degreesatisfactionperceived valuemediation effect
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