兴趣程度对非遗产品消费者满意度的影响——基于感知价值中介效应的实证研究
The Influence of Interest Degree on the Consumer Satisfaction of Intangible Cultural Heritage Products—Empirical Research on the Mediation Effect of Perceived Value
李莘1
作者信息
- 1. 黄山学院经济管理学院(安徽 黄山 245000)
- 折叠
摘要
非遗产品由于兼具功能价值、情感价值和文化价值,受到众多消费者的欢迎.该研究以黄山地区的非遗产品消费者为主要调查对象,探讨非遗兴趣程度对非遗产品满意度的影响.研究结果显示:消费者兴趣程度能够直接影响其对非遗产品的感知价值和满意度;兴趣程度不仅直接影响其对非遗产品的满意度,还通过增强感知价值来提升满意度;产品感知价值在非遗兴趣程度和非遗产品满意度的关系中起重要中介作用.最后,该研究提出将影响因素应用于实践的若干建议,以期优化非遗产品的发展模式.
Abstract
This study explores the influence of interest in intangible cultural heritage on satisfaction of in-tangible cultural heritage products,hoping to optimize the development model of intangible cultural heri-tage products.The results show that the degree of consumer interest in intangible cultural heritage can di-rectly affect the perceived value and satisfaction of intangible cultural heritage products;the degree of in-terest in intangible cultural heritage not only directly affects the satisfaction of intangible cultural heritage products,but also enhances satisfaction by increasing perceived value.
关键词
非遗产品/兴趣程度/满意度/感知价值/中介效应Key words
intangible cultural heritage products/interest degree/satisfaction/perceived value/mediation effect引用本文复制引用
基金项目
安徽省教育厅高校人文社会科学项目(SKHS2021B32)
黄山学院校级徽州文化类科研项目(2020xhwh016)
出版年
2024
NETL
NSTL
万方数据