International Communication Path of Short Videos in Cultural Tourism—Integration and Boundary Breaking
As cultural tourism and short videos become increasingly integrated,short videos in cultural tourism have emerged as a new form for major platforms to get traffic.Typical symbolic forms are helpful to present various cultural tourism attractions to audiences worldwide.In the background of new media development,this paper analyzes the opportunities and challenges faced by international communication of short videos in cultural tourism from four aspects:communication subjects,communication environments,communication channels,and communication spaces.It delves into the difficulties faced by international communication of short videos in cultural tourism from four perspectives:communication content,communication audiences,communication capabilities,and communication effects.Additionally,it proposes corresponding strategic support for the international communication of short videos in cultural tourism,focusing on audience thinking,empathy strategy,agenda setting and resource integration.
new mediashort videos in cultural tourisminternational communicationintegrationbound-ary breaking
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