The existence of intangible cultural heritage videos in Tiktok mainly presents three types:inheri-tors'promotion and dissemination of intangible cultural heritage,MCN platform display and dissemination of intangible cultural heritage,and enthusiasts'recording and dissemination of intangible cultural heritage.Although the dissemination of intangible cultural heritage in Tiktok has some problems,such as uneven quality of dissemination subjects,low rate of originality,and low appreciation,it is of great significance in expanding the influence and audience groups of intangible cultural heritage,enhancing the value of intangi-ble cultural heritage industry,and recreating and protecting intangible cultural heritage.
关键词
抖音短视频/非物质文化遗产/传播样态/传播路径/传播价值
Key words
Tiktok/intangible cultural heritage/dissemination mode/dissemination path/dissemination value
维普
万方数据