Dissemination of Intangible Cultural Heritage in Tiktok
The existence of intangible cultural heritage videos in Tiktok mainly presents three types:inheri-tors'promotion and dissemination of intangible cultural heritage,MCN platform display and dissemination of intangible cultural heritage,and enthusiasts'recording and dissemination of intangible cultural heritage.Although the dissemination of intangible cultural heritage in Tiktok has some problems,such as uneven quality of dissemination subjects,low rate of originality,and low appreciation,it is of great significance in expanding the influence and audience groups of intangible cultural heritage,enhancing the value of intangi-ble cultural heritage industry,and recreating and protecting intangible cultural heritage.
Tiktokintangible cultural heritagedissemination modedissemination pathdissemination value
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