通化师范学院学报2024,Vol.45Issue(7) :33-38.DOI:10.13877/j.cnki.cn22-1284.2024.07.005

非遗微纪录片的受众感知与传播研究——基于《海派百工》在B站的评论内容分析

Audience's Perception and Dissemination of Micro-documentaries of Intangible Cultural Heritage——Based on the Content of Comments on Shanghai Style Craft in Bilibili

江美莲 李练军
通化师范学院学报2024,Vol.45Issue(7) :33-38.DOI:10.13877/j.cnki.cn22-1284.2024.07.005

非遗微纪录片的受众感知与传播研究——基于《海派百工》在B站的评论内容分析

Audience's Perception and Dissemination of Micro-documentaries of Intangible Cultural Heritage——Based on the Content of Comments on Shanghai Style Craft in Bilibili

江美莲 1李练军2
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作者信息

  • 1. 江西农业大学南昌商学院(江西共青城332020)
  • 2. 江西农业大学(江西 南昌330013)
  • 折叠

摘要

受众对于非遗微纪录片的感知强度排序依次是非遗技艺、非遗印象、非遗空间、非遗价值和非遗人物;受众通过观看微纪录片对非遗技艺、价值和人物精神产生高度的认同,也由此引发了受众对非遗技艺现状和发展的思考;受众对非遗微纪录片的情感倾向以积极情感和中性情感为主,而且表现出较强的情感体验和感官沉浸.

Abstract

The audience's perception intensity of the micro-documentary of intangible cultural heritage is ranked as follows:intangible heritage skills,intangible heritage impression,intangible heritage space,in-tangible heritage value,and intangible heritage figures.The audience has developed a high degree of iden-tification with the skills,value,and spirit of the people involved in intangible heritage through watching the micro-documentary,which also triggers the audience's reflection on the current status and develop-ment of intangible heritage skills.The emotional inclination of the audience towards the intangible cultural heritage micro-documentary is mainly positive and neutral emotions,showing strong emotional experience and sensory immersion.

关键词

非遗传播/微纪录片/受众感知/内容分析

Key words

intangible cultural heritage dissemination/micro-documentaries/audience's perception/con-tent analysis

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基金项目

江西省高校人文社会科学研究项目(JC23234)

江西省社会科学"十三五"(2020年)基金项目(20XW13)

出版年

2024
通化师范学院学报
通化师范学院

通化师范学院学报

影响因子:0.266
ISSN:1008-7974
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