Audience's Perception and Dissemination of Micro-documentaries of Intangible Cultural Heritage——Based on the Content of Comments on Shanghai Style Craft in Bilibili
The audience's perception intensity of the micro-documentary of intangible cultural heritage is ranked as follows:intangible heritage skills,intangible heritage impression,intangible heritage space,in-tangible heritage value,and intangible heritage figures.The audience has developed a high degree of iden-tification with the skills,value,and spirit of the people involved in intangible heritage through watching the micro-documentary,which also triggers the audience's reflection on the current status and develop-ment of intangible heritage skills.The emotional inclination of the audience towards the intangible cultural heritage micro-documentary is mainly positive and neutral emotions,showing strong emotional experience and sensory immersion.
intangible cultural heritage disseminationmicro-documentariesaudience's perceptioncon-tent analysis
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