Research on Virtual Linguistic Landscape Based on University Library Websites
The research boundaries of linguistic landscape extend to the virtual linguistic landscape in digi-tal space,with a focus on the library websites of"985"universities in China.Drawing on the SPEAKING Mnemonic as a theoretical framework,this analysis unfolds from eight perspectives:setting and scene,par-ticipants,ends,act sequences,key,instrumentalities,norms and genre.It has been observed that the virtual linguistic landscape of university library websites has the characteristics of real-time,cost-effective,and in-teractivity.The linguistic landscape markers integrate top-down and bottom-up approaches,serving three functions:service,information dissemination,and communication.Website interface layout forms trans-form from commonness to personality,and the use of school symbols highlights the sense of identity.The language form is colloquial and vivid,narrowing the distance with the audience.This study tries to expand the research boundaries of linguistic landscape,further enrich the research field of virtual linguistic land-scape,and has certain reference significance for the construction of language display space of university li-brary websites.
virtual linguistic landscapeuniversity library websitesSPEAKING Mnemonic
万方数据
维普
