In the context of integration of culture and tourism,construction of industries with close integra-tion of culture and tourism is becoming increasingly important.Finding effective ways to disseminate cul-ture to drive rapid development and enhance the visibility of local tourism industries has become a hot top-ic.As the excavation site of Shuangdun Culture,Bengbu City plays a crucial role in regional cultural tour-ism development and the enhancement of cultural soft power through the use of Shuangdun visual sym-bols.Based on the contemporary value and actual application of Shuangdun Culture,the article probes into the cultural value of the visual symbols of Shuangdun Culture,discussing the realization path of the combi-nation of Shuangdun visual symbols with cultural tourism.
关键词
文旅融合/文化遗产/双墩视觉符号
Key words
integration of culture and tourism/cultural heritage/Shuangdun visual symbols
维普
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