This paper expounds how to apply EPIP teaching mode to the marketing course of secondary vocational schools in order to upgrade it from simulation teaching to practice teaching.From the perspective of practice,this paper first reveals the characteristics and existing problems of the course,then exercises students'vocational skills with ARE virtual simulation training,training integrating theory and practice and skills competition under the guidance of EPIP teaching mode,focuses on cultivating the practical skills of grassroots marketing personnel required by secondary vocational students,and finally summarizes the implementation effect of the new mode,hoping to provide reference for the teaching of similar courses.
EPIP teaching modemarketingARE virtual simulationintegration of theory and practiceskills competition
NETL
NSTL
万方数据
