天津电大学报2024,Vol.28Issue(1) :69-75.

人工智能在视觉传达设计中的应用

The Application of Artificial Intelligence in Visual Communication Design

张文涛
天津电大学报2024,Vol.28Issue(1) :69-75.

人工智能在视觉传达设计中的应用

The Application of Artificial Intelligence in Visual Communication Design

张文涛1
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作者信息

  • 1. 江苏开放大学,江苏南京 210036
  • 折叠

摘要

随着信息技术的不断发展与创新,人工智能技术经过深度学习后已经渗透到艺术设计的各个领域,并发挥着越来越重要的作用.设计师通过利用人工智能技术使其设计创作更加具有创新性、智能性和多样性.本研究以视觉传达设计为例,通过分析基于人工智能的风格迁移算法、生成对抗网络(GAN)及ChatGPT等新技术在标志、字体、插画和交互设计中的应用,探寻人工智能在创作维度、设计工具及教育教学等方面对视觉传达设计的影响.人工智能与设计艺术的结合能够促使设计师在新技术的影响下,不断更新设计理念、优化设计工具、突破设计模式,更好地达到人、技术、艺术三者共融共生的状态,最终让人工智能更好地为人类服务.

Abstract

With the continuous development and innovation of information technology,deep learning artificial intelligence technology has penetrated into various fields of art and design,and played an increasingly important role.Designers are making their design creations more innovative,intelligent and diverse by utilizing AI technology.Taking visual communication design as an example,this study analyzes the application of new technologies such as AI-based style migration algorithms,Generative Adversarial Networks(GAN),and ChatGPT in logo,typeface,illustration,and interaction design,and explores the impact of AI on visual communication design in terms of creative dimension,design tools,and education and teaching.The combination of AI and design art can prompt designers to update their design concepts,optimize their design tools and break through their design modes under the influence of new technologies,so as to better achieve the state of symbiosis between humans,technology and art,and ultimately make AI better serve humans.

关键词

人工智能/视觉传达设计/设计应用/设计创新

Key words

artificial intelligence/visual communication design/design application/design innovation

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基金项目

江苏省教育科学规划课题重点项目(十四五)(2021)(C-b/2021/01/12)

出版年

2024
天津电大学报
天津广播电视大学

天津电大学报

CHSSCD
影响因子:0.603
ISSN:1008-3006
被引量3
参考文献量16
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