Broken Circles and Breakthroughs:The Visibility of the Digital Culture Industry in Shaping the National Image
China's international communication has problems such as low reach,short continuity,complex demands,ineffective dissemination,and weak recognition.The digital culture industry can undertake the mission of promoting Chinese culture globally,strengthening the country's cultural influence and being an important way to shape the national image.The digital culture industry has distinctive international characteristics,including internationalized"language",popularized"integration",triggered"emotional engagement",and spontaneous"creation".Based on this,this paper puts forward the PMIAI model(perception,motivation,interest,action,and identity)for international communication in the digital culture industry to enhance the visibility of national image building,to reshape the mode of dialogue and communication between China and the world,and to strengthen the effectiveness of external communication.
digital culture industrynational imageinternational communicationPMIAI model
NETL
NSTL
万方数据
