3D Application Design Analysis of Chinese-style Bras Based on Consumer Preferences
In order to accurately grasp the market segment of Chinese-style underwear and build the hierarchical dimensional model to understand the consumption preferences of young women,the study investigated the degree of preference of female consumers aged 16～26 for each element index of antique style underwear and analyzed the preference of consumers of antique style underwear by using principal component analysis.Appearance design direction and structure design direction were taken as the first level dimensions,and three important public factors of consumers'preference for design factors of antique style underwear were extracted from the two dimensions respectively,appearance design direction:lively and ladylike,individuality and openness,mild and stable;structure design direction:no wrapping preference,comfortable and sporty preference,no trace and no binding preference,a total of six public factors constituted the second level dimensions.Based on the secondary dimensions,a three-level hierarchical dimensional model of young women's consumption preference for vintage underwear was constructed,and the weights of each factor were calculated to obtain the most important consumption preference indicators.Finally,based on the model,the design of bra application with inverse simulation is proposed using CLO 3D.
万方数据
维普
