Exploration and Research on Digital Transformation of Clothing Enterprises
Driven by the continuous progress of information technology and the transformation of consumer habits among residents,the digital economy has developed rapidly,and the digital transformation and development of enterprises have become the main direction for the operation and development of enterprises in China.This article aims to help clothing enterprises accelerate their digital transformation.Taking UNO Grame as an example,using literature research,case analysis and other methods,based on the digital transformation framework of the enterprise,combined with the digital transformation development needs of UNO company,a digital transformation plan for clothing enterprises is proposed from the aspects of development strategy,business model,business capability,digital system,and guarantee system,which hopes to help the clothing industry achieve digital transformation and development as soon as possible.
万方数据
维普
