Study on the Consumption Characteristics of Infants Knitted Underwear at Different Price in the Central Plains
To explore the consumer characteristics of knitted underwear for babies and children in the central plains at different price points,the article is based on recent consumer reports and theoretical studies on knitted underwear for infants and children,through the fuzzy comprehensive evaluation method,questionnaire method and interview method,empirical analyses the consumer characteristics in terms of fabric,appearance and workmanship in four different price ranges:low,medium-low,medium-high and high.The study found that there are significant differences in colour,pattern and price sensitivity between the consumption of products in the premium and low price ranges,fabric is the primary influence in all price points,and washability has become a new consumer concern.As a result,it provides a reference for countermeasures for relevant corporate product design.
Central PlainsInfant Knitted UnderwearConsumption CharacteristicsPrice
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