Factors Influencing Consumers to Buy Morandi Color Home Wear
Morandi color is the current popular color,and many brands use this low-purity,low-saturation color for product design.This paper explores the influencing factors of consumers buying Morandi color home wear.Through the literature research method and questionnaire survey method,understand consumers'attitudes towards Morandi color loungewear,investigate the usefulness,ease of use,social impact of Morandi color loungewear,and use SPSS software to analyze the questionnaire data.The results show that the Morandi color loungewear has a certain popularity among consumers,and more than half of consumers have purchased Morandi color loungewear.Morandi color loungewear has a high level of practicality,meeting the needs of daily life while improving the quality of life.Consumers'purchases of Morandi color loungewear are the most relevant to media promotion.
万方数据
维普
