Survey and Analysis on the Consumption of Traditional Trousers in the Hanfu Market
Trouser is an indispensable component of traditional Chinese clothing.In the trend of reviving the traditional clothing culture,more and more people are paying attention to traditional trousers.In order to deeply understand the development status of traditional trousers,on the basis of sorting out the traditional trousers of Han nationality,consumers and the traditional trousers in Taobao shops of Hanfu were investigated.The results show that consumers have a low awareness of the traditional trousers;and the improved design is the main driving force for the development of traditional trousers;the crotch trousers in traditional trousers occupy the majority of the market;the majority of traditional trousers in the market are Song system trousers.According to the analysis results,some suggestions are put forward from the perspectives of expanding publicity,constructing shape and system,improving design,so as to provide guidance and basis for the design and marketing of traditional trousers.
HanfuTraditional TrousersTaobao StoreConsumer ResearchInvestigation and Analysis
万方数据
维普
