Practical Application of Sustainable Green Fashion in Brand Building
The Threegun brand is committed to sustainable development embodying"technology,fashion,and green",drawing inspiration from the cultural philosophy of"respecting nature and cherishing things"found in tradi-tional clothing.The brand integrates cultural creativity with green industries,At the source of clothing production,environmentally friendly fibers such as TencelTM zero carbon modal and natural cotton are preferred.Leveraging the research and development advantages of an 86-year-old brand,green and high-performance fabrics are innovatively researched,green fashion clothing products are developed through fashionable design and brought to market.In marketing,relying on a strong brand industry chain and leading fashion industry platform,actively promoting,supporting,and participating in sustainable fashion actions,using design concepts to speak out,viewing the impor-tance of green sustainable fashion through clothing as a medium,shaping a brand model advocating for a better environment,and exploring new models and paths for sustainable production and consumption of old brands.