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可持续绿色时尚在品牌建设中的实践应用

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三枪品牌以"科技、时尚、绿色"可持续发展为方向,以传统服饰"敬天惜物"的文化理念为灵感.品牌将文化创意与绿色产业融合,在服饰生产的源头优选环保纤维,发挥86年老字号品牌的研发优势,创新研究出绿色且高性能的面料,通过时尚设计开发绿色时尚服饰产品并推向市场.在市场营销中依托强大的品牌产业链和领先的时尚产业平台,积极推介、支持、参与可持续时尚行动,用设计理念发声,把服装作为媒介审视绿色可持续时尚的重要性,塑造倡导自然向好的品牌模式,探索老字号品牌可持续生产与消费的新模式、新路径.
Practical Application of Sustainable Green Fashion in Brand Building
The Threegun brand is committed to sustainable development embodying"technology,fashion,and green",drawing inspiration from the cultural philosophy of"respecting nature and cherishing things"found in tradi-tional clothing.The brand integrates cultural creativity with green industries,At the source of clothing production,environmentally friendly fibers such as TencelTM zero carbon modal and natural cotton are preferred.Leveraging the research and development advantages of an 86-year-old brand,green and high-performance fabrics are innovatively researched,green fashion clothing products are developed through fashionable design and brought to market.In marketing,relying on a strong brand industry chain and leading fashion industry platform,actively promoting,supporting,and participating in sustainable fashion actions,using design concepts to speak out,viewing the impor-tance of green sustainable fashion through clothing as a medium,shaping a brand model advocating for a better environment,and exploring new models and paths for sustainable production and consumption of old brands.

SustainableGreen Low CarbonGrand ModelGocial Responsibility

崔岳玲、王佳佩、王艺霈

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上海三枪(集团)有限公司,上海 201315

上海龙头纺织科技有限公司,上海 200050

可持续 绿色低碳 品牌模式 社会责任

2024

天津纺织科技
天津纺织工程研究院有限公司,天津纺织服装研究院

天津纺织科技

影响因子:0.144
ISSN:
年,卷(期):2024.(4)