Study on the Cognitive Attitude and Purchase Intention of Plant Dyeing Clothing Products
The questionnaire and statistical analysis method were used to study the cognition and attitude of plant-dyed clothing products,and some suggestions on the production development and marketing of plant dyed clothing were put forward.The results show that consumers'cognition of plant-dyed clothing products positively affects their attitude in terms of trust and environmental protection,and their cognition positively affects their purchase intention in terms of understanding,trust and environmental protection,and attitudes towards plant-dyed clothing positively affect their purchase intentions.Through analysis,it is found that consumers'perception of plant-dyed clothing is quite different,and their trust and environmental protection concern also need to be improved.This research helps companies better grasp consumer needs and develop plant-dyed clothing products in a more targeted manner.
NETL
NSTL
万方数据
