Research on Construction of Evaluation System for Smart Clothing Stores
In response to the intelligent upgrading of clothing stores under the new retail situation,this article identifies the main factors that affect customer consumption willingness for enterprises.By integrating the full factor operation system of offline stores,detailed rules are extracted from four dimensions:operating environment,flexible production supply,technical service configuration,and logistics management.Then,the centrality measurement method is applied to assign indicator weights,and multi-layer fuzzy comprehensive evaluation is used to calculate the corresponding numerical weights.The priority order of each dimension is determined based on the weight size.The final order of priority for the four dimensions is flexible production supply,business environment,logistics management,and technical service configuration.This study can provide guidance on customer willingness factors for the digital transformation of offline stores of small and medium-sized enterprises,promote the digital transforma-tion of stores,and enhance the offline sales capabilities of enterprises.
New RetailSmart StoresEvaluation SystemCentrality AnalysisModule
NETL
NSTL
万方数据
