服装智慧门店评价体系构建研究
Research on Construction of Evaluation System for Smart Clothing Stores
李衡 1沈东旭 2周赟 3许君3
作者信息
- 1. 天津工业大学纺织科学与工程学院,天津 300387;天津胜美科技有限公司,天津 300190
- 2. 天津工业大学纺织科学与工程学院,天津 300387;上工富怡智能制造(天津)有限公司,天津 301800
- 3. 天津工业大学纺织科学与工程学院,天津 300387
- 折叠
摘要
针对新零售形势下服装门店的数智化升级,为企业确定影响顾客消费意愿的主要因素,通过整合线下门店全要素运营体系,从经营环境、柔性生产供应、技术服务配置和物流管理4个维度提取细则.然后应用中心性度量法进行指标权重赋值,再利用多层级模糊综合评价,计算出对应的数值权重,依据权重大小判定各维度的主次顺序.最终得出4个维度的主次顺序依次是柔性生产供应、经营环境、物流管理和技术服务配置.研究可为中小型企业线下门店的数智化转型提供顾客意愿要素方面的指导,促进门店数智化转型,提升企业线下销售能力.
Abstract
In response to the intelligent upgrading of clothing stores under the new retail situation,this article identifies the main factors that affect customer consumption willingness for enterprises.By integrating the full factor operation system of offline stores,detailed rules are extracted from four dimensions:operating environment,flexible production supply,technical service configuration,and logistics management.Then,the centrality measurement method is applied to assign indicator weights,and multi-layer fuzzy comprehensive evaluation is used to calculate the corresponding numerical weights.The priority order of each dimension is determined based on the weight size.The final order of priority for the four dimensions is flexible production supply,business environment,logistics management,and technical service configuration.This study can provide guidance on customer willingness factors for the digital transformation of offline stores of small and medium-sized enterprises,promote the digital transforma-tion of stores,and enhance the offline sales capabilities of enterprises.
关键词
新零售/智慧门店/评价体系/中心性分析/模块Key words
New Retail/Smart Stores/Evaluation System/Centrality Analysis/Module引用本文复制引用
出版年
2024
NETL
NSTL
万方数据