Research on integrated product system of agriculture-education-culture-tourism based on RMCP model——A case study of Duoxing Hacienda
With the transformation of the main social contradictions,the supply-demand relationship of leisure agriculture market presents a trend of transformation from"quantity shortage type"to"quality shortage type".How to improve quality and efficiency,transformation and upgrading has become the key problem of leisure agriculture development.This paper combines the concept of integrated development of agriculture-education-culture-tourism with the upgrading of leisure agriculture industry,and uses the RMCP model to carry out empirical research and analysis on Tianjin Duoxing Hacienda from four aspects of natural resources,tourist source market,main customer groups and leisure agricultural products.Finally,the design of products and activity system integrating agriculture-education-culture-tourism will be realized in order to provide theoretical support and practice reference for the high-quality development of leisure agriculture industry in Tianjin in the new era.
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