Research on the Measurement and Enhancement of Digital Intelligence Level of Rural Tourism:Taking Jiangsu Province as An Example
This paper described the connotation and main characteristics of rural tourism digital intelligence,established the principle of constructing the evaluation system for the development level of rural tourism digital intelligence,measured and analyzed the level of rural tourism digital intelligence in the cities of Jiangsu province by using entropy weight TOPSIS method.The empirical study showed that the cities in southern Jiangsu province,except for Zhenjiang,were ranked at the back of the list,and all other cities were ranked at the front,which showed that the overall level of rural tourism digital intelligence in southern Jiangsu was high.The cities in the central region of Jiangsu province,Nantong ranked ahead of the other cities,Yangzhou and Taizhou were in the middle of the list,and the overall level of rural tourism digital intelligence development was medium.The cities in the northern region of Jiangsu province,Xuzhou ranked ahead of the other cities in the last place,and the overall level of development was relatively low.On the basis of theo-retical discussion and empirical analysis,the path and countermeasure suggestions for the enhancement of rural tourism digital intel-lectualization were proposed.
国家科技期刊平台
NSTL
万方数据
