The Construction of City's Cultural Image Behind the Tourism Boom of Harbin
The integrated development of culture and tourism can not only drive the city's economic development,but also create new opportunities for the construction of the city's cultural image.This article takes the popularity of ice and snow tourism in Harbin as a research case,and analyzes the main reasons behind it,which are providing service guarantee by top-level design of the government;highlighting the city's qualities and enhancing the cultural experience;meeting the tourists'demands and bringing them closer to the psychological distance;spreading through diversified channels and boosting the group revelry.At the same time,research has also found that behind its popularity,it faces challenges to sustainable development,such as insufficient depth of cultural and tourism integration,and there are hidden public opinion risks when creating and using memes.Based on this,this article proposes a path to construct city's cultural image un-der the background of cultural and tourism integration:firstly,to establish unique sym-bols of the city and create a three-dimensional city business card;Secondly,cultivate distinctive cultural and tourism brands to enhance the city's cultural experience;The third is to use diverse promotional methods and choose a"youthful"expression strategy.
Harbintourism boomculture and tourism integrationcity's cultural imagespread