Formation logic and identification of market power of gatekeeper platform
A fundamental issue of digital economy regulation deals with what kind of logic to follow and what factors and criteria to set to identify the market power of gatekeeper platform.The existing factors are a kind of modification based on economic characteristics of the traditional platform,and there is a dilemma in application because the factors are excessively complicated and chaotic.The root cause of the dilemma is that the market power identification and the factors investigated have been determined by the logic of"production capacity control",which is not suitable in the context of gatekeeper platform.The logic followed by gatekeeper platforms in generating and maintaining their market power revolves around"demand control",and the basic business logic is to accumulate users,utilize network effect,and take strategic business means to maximize the demand-side economies of scale and impede demand diversion.Therefore,the setting of factors for market power identification of gatekeeper platforms should be based on the realization of"demand control"and the dimensions of realizing the demand-side economies of scale and impeding demand diversion,with the focus on the number of users,strength of network effect,dependence of user demand,construction of digital ecosystem,and acquisition,collection and utilization of data.
gatekeeper platformmarket poweranti-monopolydemand control
万方数据
维普
