Study on the Demand Induced Impact of Urban Markets on Enterprise Layout
With the deepening of market division of labor,urban market gradually becomes a fully functional independent market unit.The location choice of enterprise layout is not a random process,but a spatial distribution result of micro-decision making following profit maximization,showing differentiated layout characteristics in different urban markets.Existing studies are mostly analyzed from the supply-side perspective,and few of them provide sufficient doctrinal explanation and empirical evidence on enterprise layout from the demand-side perspective.Taking newly registered enterprises and listed companies in 304 cities from 2000 to 2021 as the research objects,the induced influence,mechanism and regional heterogeneity of urban market demand on enterprise layout are examined,and the moderating role of demand distance is empirically tested in it.The empirical results show that,urban markets of large demand are more attractive for new firms to enter the layout.The mechanism analysis shows that labor"reservoir",intermediate goods sharing and technology spillover effects are three important channels for urban markets to induce firms to enter the market.Further research develops that the market demand in large-scale cities,provincial capitals,eastern cities and highly market-oriented cities has a stronger role in inducing enterprises to enter and locate in the city,which is typical of path dependence.For such cities,in addition to preferential investment policies,local governments need to consider the comprehensive concept of positive externalities of the urban market to enhance the market environment,and urgent to prevent new enterprises from efficiency reduction due to imitation and duplication.The moderating effect of demand distance shows that the inducing effect of urban market demand centers on enterprises is significant in the range of 6 kilometers.The proximity of enterprises to urban centers facilitates factor acquisition,which significantly increases the probability of survival,however,attention should be paid to preventing the"crowding effect".The study concludes that the implementation of differentiated market access policies is conducive to the coordinated and balanced development of urban markets around the world,and provides a practical basis for expanding the scale of market demand and implementing preferential policies for investment promotion in urban practice.