12306酒店预订平台数据指标体系构建研究
Construction of data index system for 12306 hotel reservation platform
谭雪 1朱建军 1王斌 1赵楠 1李涅白1
作者信息
- 1. 中国铁道科学研究院集团有限公司 电子计算技术研究所,北京 100081
- 折叠
摘要
针对中国铁路12306互联网售票系统(简称:12306)酒店预订平台在数据指标口径与维度上缺乏统一标准,对业务监控能力弱的问题,研究构建12306酒店预订平台数据指标体系.文章应用目标策略指标模型,挖掘并拆解业务目标,梳理用户旅程地图,将数据指标体系拆解到业务场景中,遵循相互独立且完全穷尽(MECE,Mutually Exclusive,Collectively Exhaustive)的原则,构建3层协作的数据指标体系;设计并实现了数据指标管理系统,实现数据指标的实时更新及管理,并应用于产品迭代、运营策略调整、投放策略调整、过程优化等场景.实际应用表明,12306酒店预订平台数据指标体系的构建,有助于衡量业务发展质量,把控业务发展情况,促进业务持续有序高质量发展.
Abstract
In view of the lack of unified standards in terms of data index caliber and dimensions of the hotel booking platform of China Railway 12306 Internet ticketing and reservation system(12306 for short),and the weak ability of business monitoring,this paper studied and constructed the data index system of the 12306 hotel booking platform.The paper applied the target strategy index model to mine and decompose business objectives,sorted out user journey maps,and decomposed the data index system into business scenarios,followed the principle of mutually exclusive and collectively exhaustive(MECE)to construct a three-layer collaborative data metric system.The paper also designed and implemented a data index management system,which enabled real-time updating and management of data indicators.The system was applied to scenarios such as product iteration,operational strategy adjustment,advertising strategy adjustment,and process optimization.Practical application has shown that the construction of the data indicator system for the 12306 hotel reservation platform is helpful in measuring the quality of business development,controlling business development,and promoting sustained,orderly,and high-quality business development.
关键词
12306互联网售票系统/数据指标体系/酒店预订平台/12306出行服务/用户旅程地图Key words
12306 Internet ticketing and reservation system/data index system/hotel reservation platform/12306 passenger travel service/user journey map引用本文复制引用
基金项目
京沪高速铁路股份有限公司科研项目(京沪科研-2024-11)
出版年
2024
NETL
NSTL
万方数据