摘要
随着新媒体时代的到来,地方政府要有效建构城市形象,离不开文化资源赋能.文章分析了铜陵铜艺文化在城市形象中的地位价值及不足,提出了新媒体语境下应以互动参与性、地方特色性、内容创意性为原则,通过依靠媒体话题、引入新媒体技术支持、完善跨行业多样化创作与特色品牌建设、打好"人设"推动形象内容创新等方式促进铜陵城市形象塑造的发展.
Abstract
With the advent of the new media era,the effective construction of urban image by local governments relies heavily on the empowerment of cultural resources.This article analyzes the status,value,and shortcomings of Tongling's copper art culture in shaping the urban image,and proposes development strategies under the context of new media,emphasizing principles of interactive participation,local distinctiveness,and creative content.It advocates approaches of leveraging media topics,integrating new media technologies,enhancing cross-industry diverse creation and brand building,and promoting innovation in image content through the establishment of a comprehensive"character setting"to advance the development of Tongling's urban image.
基金项目
铜陵学院一室一中心专项实验室一般项目(2022tlxysz03)
安徽省教育厅高等学校科研计划重点项目(2023AH051643)
安徽省社会科学创新发展研究课题攻关项目(2023CX048)
NETL
NSTL
万方数据