A Study on the Development Strategy of Copper Art Culture in Shaping the Urban Image of Tongling City in the Context of New Media
With the advent of the new media era,the effective construction of urban image by local governments relies heavily on the empowerment of cultural resources.This article analyzes the status,value,and shortcomings of Tongling's copper art culture in shaping the urban image,and proposes development strategies under the context of new media,emphasizing principles of interactive participation,local distinctiveness,and creative content.It advocates approaches of leveraging media topics,integrating new media technologies,enhancing cross-industry diverse creation and brand building,and promoting innovation in image content through the establishment of a comprehensive"character setting"to advance the development of Tongling's urban image.
new mediaTongling copper art culturecity imagedevelopment strategy
NETL
NSTL
万方数据
